Data compiled by NielsenIQ shows consumer habits have changed in China during the “Double 11” shopping festival—the largest shopping day in the world. Of note, e-commerce platforms have prolonged their preorder periods, while the increasing purchasing power of Generation Z has shaped how retailers approach this shopping event.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/12/EN-infographic-Double-11-deep-insight-final-3.png?w=123)