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Beyond lipsticks and lotions: Amazon Prime Day’s diverse lineup puts beauty to the test

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Beyond lipsticks and lotions: Amazon Prime Day’s diverse lineup puts beauty to the test

[x] mins read
Health & Wellness
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Beauty Beauty Innovation Beauty Retail Trends Personal Care Products Market Trends Prime Day
  • With a comprehensive view of global consumer behavior, NIQ conducted a survey of 8,000 consumers across 8 global markets during Prime Day 2023. 
  • Our aim was to uncover how consumers responded to the deals and discounts amid the prevailing cost-of-living crisis, which exerts pressure on consumers, businesses, and economies worldwide. Here are the key insights on beauty and personal care shopping trends.

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