Powerful pockets of plastic-free consumers

The collective interest in building a sustainable future signals that plastic free beauty is not only a trend, but a social imperative, poised to become the new standard. This demand sparked annual instore sales of $25MM in plastic free beauty products, a 13.4% increase from the prior year.

Take a closer look at the consumers driving this growth, where they are located, and which categories they are impacting most heavily.