“With nearly 60% of consumers
Chris Costagli
actively trying to boost their daily
protein intake, fresh beef’s rising
prices are pushing value-conscious
shoppers to look elsewhere.2 We’re
already seeing gains in chicken, pork,
and frozen meat—and if beef
inflation holds, those alternatives will
keep winning. Retailers need to lean
into smart pricing and promotions to
stay relevant in the protein race.”
VP, Thought Leadership, F&B Insights Lead, NIQ
