Our Geomarketing Map of the Month for January shows the regional distribution of purchasing power in Germany in 2025.

The purchasing power of Germans will increase to 29,566 euros per capita in 2025. This means that they will have a nominal 2 percent and 579 euros more per capita available for consumer spending, housing, leisure and savings than in the previous year, although this will not compensate for rising consumer prices. The front-runner among all 400 urban and rural districts is Starnberg, where people have a spending potential of 40,684 euros. This puts the people of Starnberg almost 38 percent above the national average. The rural and urban districts of Munich follow in second and third place with 39,779 euros and 38,138 euros respectively. As in previous years, Gelsenkirchen brings up the rear: Residents there have a net income of 23,425 euros, which means they have almost 21 percent less money available for spending and saving than the average citizen.

Download the map in high-resolution JPG format…

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ-GfK”.

Further insights into NIQ-GfK’s market data offering can be found here.