by Alessandra Cama, Global Chief Operations Officer, GfK

Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these. 

Watch Alessandra Cama’s presentation highlights from GfK’s exclusive client event in Singapore in 2016: The Connected Consumer.