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Multimedia

A successful product’s journey from idea to launch

Multimedia

A successful product’s journey from idea to launch



Episode 36

80% of new products fail, yet innovation is critical to a brand’s future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles’ Jeremy Andersen and GfK’s Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what tips the scale.