Have you heard? NIQ and GfK are now one website. Learn more

Multimedia

Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

Multimedia

Ideologies, brands & Americans: How polarization is shaking up the consumer landscape



Episode 49

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at how consumers’ ideologies affect their choices in brands — and their opinions about each other. Tune in to hear how Americans are most polarized, how we align – and, ultimately, the role of brands in customers’ beliefs and decisions.