Multimedia

Webinar: How to use actual shopper behavior data to improve in-store product merchandising

Multimedia

Webinar: How to use actual shopper behavior data to improve in-store product merchandising



Webinar Details

The live webinar date has passed. Register below to access the session recording on-demand.

The CPG industry is constantly evolving, and shopper behavior can change on a dime. Manufacturers need to be able to research in-the-moment shopper behavior and adapt quickly to remain competitive. 

Complicating things are the difficulty and cost of conducting in-store research. But marketing a product in isolation, without taking a nuanced, dynamic, and in-the-moment view at what drives purchasing, limits revenue growth potential and hampers decision-making.

In the webinar recording, which you can access below, we share how to unlock the full potential of your growth opportunities, gain first-mover advantage, and stay relevant in shoppers’ minds. 

You’ll learn how to:

  • Develop plans to grow revenue when your shoppers are in-store
  • Deliver unbiased, mutually beneficial recommendations to retailers
  • Optimize your product merchandising and marketing to set your brand on a growth trajectory