Webinar: The innovator's guide to packaging design excellence

Innovation

Packaging design has many responsibilities across the consumer buying journey. With top performing package designs being noticed by nearly 70% more consumers than bottom-performing designs, it is vital to have packaging that catches consumers’ eyes.

NielsenIQ BASES mined 10 years of pack research from over 4,000 packs and shelves studied using non-conscious consumer responses. Learn about the results, and the importance of packaging design, in this episode of the BASES Masterclass Webinar Series.

Watch on demand

Watch the on-demand recording to learn:

Common mistakes made when examining packaging research results. Learn how to interpret common pitfalls.
Why it is important to develop great packaging for your product.
Packaging responsibilities throughout the shopper journey and best practices.
How to create successful sustainable packaging execution.

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