Does your beer packaging need a design refresh?

Beer package design – why does it matter?

Packaging is the only marketing lever that reaches 100% of your likely triers… 

…and 70% of beer purchase decisions are made at the shelf.1

Is it time for a design refresh? 

Optimized redesigns generate an average 5.5% lift in forecasted revenue over current designs.2 But 90% of redesigns fail to deliver meaningful sales improvements for the brand.3

The key to beer packaging that drives ROI?  

Successful packaging meets its responsibilities across the shopper’s journey: 

Our team is excited to share the best practices and core principles of successful design along the shopper’s journey in our latest report, “Beer packaging: How to create a winning design that drives ROI.” 

1 NielsenIQ – How packaging drives purchasing decisions
2 NielsenIQ – Packaging sells
3 NielsenIQ – CPG package design study

Want to learn more?

Want to understand the best practices and core principles of successful beer packaging?

Fill in the form below to access our video presentation