Beer package design – why does it matter?
Packaging is the only marketing lever that reaches 100% of your likely triers…
…and 70% of beer purchase decisions are made at the shelf.1
Is it time for a design refresh?
Optimized redesigns generate an average 5.5% lift in forecasted revenue over current designs.2 But 90% of redesigns fail to deliver meaningful sales improvements for the brand.3
The key to beer packaging that drives ROI?
Successful packaging meets its responsibilities across the shopper’s journey:
Our team is excited to share the best practices and core principles of successful design along the shopper’s journey in our latest report, “Beer packaging: How to create a winning design that drives ROI.”
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Want to understand the best practices and core principles of successful beer packaging?
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