Taking the next step: Tracking the full Canadian shopper journey
What you will learn
Canadian Omnishoppers have gained importance with an 11% higher shopping frequency and a 30% larger spend per shopping trip when shopping online.
Watch consumer intelligence expert Jenny Mabley and Katerina Dik as they dive into key insights to understand this valuable Canadian omnishopper segment and the impact inflation has taken on consumers.
Key questions answered:
- What does the omnishopper household profile look like?
- What categories are shoppers embracing online?
- What number of consumers are shifting online?
- How are Canadians reacting to inflationary pressures?
From this webinar, you will learn how to set a unique growth strategy based on Canadian consumer habits across both online and offline channels.