GfK has reported a year on year growth in the Australian ‘Photo’ category for July-September, the first positive quarterly result in over three years.
Mirrorless interchangeables enjoyed a double digit increase compared to Q3 last year, according to GfK.
Lenses also had double digit growth, while DSLRs experienced strong single digit growth compared to Q3 2014.
Overall, the Photo category – cameras, lenses, camcorders and consumer/office printers – grew by 4 percent compared to July-September 2014.
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