In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey. Instead, the journey is a stitched together patchwork reflecting consumers’ experiences. It’s not a linear, neat, step-by-step process.

In this paper you will discover how your brand can improve the emotional connection, and the impact at the moment of choice in the occasion. We will help you understand:

• The dynamics at play when consumers connect with alcoholic drinks brands
• Why experiences matter so much in the world of alcoholic drinks
• Why ‘in the memory’ & ‘in the moment’ approach to measuring and evaluating touchpoint effectiveness is key to brand growth