MIR – Marketing Intelligence Review – 2019/1

Újabb ingyenesen letölthető kiadvány marketing szakembereknek!

A tartalomból:

• Reinventing the Retailer: Retaining Relevance and Customer Access
• Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences
• Keeping Loyalty Programs Fit for the Digital Age
• The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose
• Big Data and Analytics in Retailing
• E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
• eBay: Transforming an Auction House into a Retailing Platform
• Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments

A MIR 2019/1-es száma ITT tölthető le.

Jó olvasást kívánunk.