A comprehensive report of the buying habits and behaviors of Black consumers.
Diverse Voices: Discover the Black Consumer report is a comprehensive look at the buying behaviors of Black consumers.
The Discover the Black Consumer report quantifies Black consumption habits in order to help diversify the industry and ensure that it reflects this cohort’s $1.4 trillion spending power. Companies that want African-American consumer dollars must understand what influences these consumers and how they are influencing others on their path to purchase. This report serves as a resource for marketers to recognize the opportunities within the Black consumer segment. Developing authentic strategies by listening to Black consumers is the only way for brands to realize the powerful opportunity ahead.
Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups. NielsenIQ data is leveraged to help contextualize the opportunity of the Black consumer market.