Looking closer at those changes, we have identified six trends summarizing the journey of consumers in Poland:
- New formats
- Conscious consumer
- Technological innovations
- And new retail solutions.
Building on NielsenIQ knowledge, the Breakthrough Innovation Poland Report analyzes how innovations transformed what and how we buy products, along with showcasing the best innovations launched in 2021 in the Polish market and uncovering the source of their success.
Please note that this is a Polish-language report.