How you can use data for an off-premise retail expansion strategy
The key to a successful expansion strategy lies in accessing a combination of POS and panel data and acting intelligently based on trends.
Leveraging category and market data together with consumer insights can help emerging beverage brands break into new retailers. While great products and devoted customers are essential to your continued success, they don’t guarantee growth. Expanding into off-premise distribution and new geographies is key to increasing your overall sales volume and preventing stagnation.
Three steps to successful off-premise growth
With a powerful combination of consumer and retail sales data, your emerging beverage brand can navigate the path to off-premise success. That intelligence can also help your CPG company understand the size of the market, who your customers are, and what truly motivates them. It also empowers you to develop a growth strategy that includes expanding regional distribution and new off-premise retailers. You can also develop a viable pricing and positioning strategy to meet growth goals.
Taking the Next Step: Charting a Path to Off-Premise Distribution
Do you know how much room there is for your craft beverage growth within local retail stores in your region? Or how you should price your products to preserve profit margins while maximizing sales velocity? What about which consumers buy comparable and competing products in your alcoholic beverage category, and what motivates them?
Three Steps to a Successful Off-Premise Distribution Strategy
Create an achievable, actionable expansion plan that addresses the unique challenges of your category and market by following this approach. In our latest use case, we map out three steps to a successful strategy for growing off-premise distribution.
How NielsenIQ Can Help
Nielsen provides access to the essential data that alcoholic beverage brands need to successfully enter or expand off-premise distribution and sales. Current retail measurement data shows how comparable products perform in various retail channels, helping you target the right retailers and distributors.
