GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.

Although there were still some access regulations in the retail sector in 2021, it was able to increase its share of private consumer spending in the EU countries to 35.8 percent.  The retail sector has the highest shares of private consumption in Hungary (50.1 percent), Estonia (49.4 percent) and Croatia (49.1 percent).

Download the map in high-resolution JPG format…

More results from GfK’s recently published European retail study can be accessed in our press release. You can download the complete study “European retail in 2021 und 2022” here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.