Shopper Trends Pulse 2022


Shopper Trends Pulse 2022

Understand your shopper in times of inflation and political instability.

Why it’s important?

European Shoppers face uncertain and distressing times: Increasing costs of living and the political instability result in changed rules of the game when it comes to the retail landscape and shopping behaviour. Recognizing and navigating these shifts in shopper attitudes and behavioral changes is fundamental to the success of any brand – more so than ever before!

Channels included

Hypermarkets, Supermarkets, Discounters, Personal care stores, Online stores (channels vary by market)

Markets included

France, Germany, Italy, Poland, Spain, Turkey, UK

What it includes

Channels performance

  • Response to rising food prices
  • Channels and stores with best deals
  • Categories most impacted by rising prices
  • Visit frequency
  • Channel spend most in
  • Monthly grocery spend
  • Private labels/ Store brands
  • Price sensitivity
  • Promotion sensitivity
  • Sustainability

Target audience

Consumers in 8 European markets (over 7,700 interviews)

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