Accelerate your brand out of the slowdown
Supply chain disruptions have been the dominant challenge for the last two years. While they continue to add cost and complexity to product availability, the bigger worry now is shrinking demand: Faced with high inflation and a cost-of-living crisis, consumers more reluctant to spend.
In this climate, powerful brands cannot afford to slow the pace of innovation. Evidence from the 2008 economic crash and the recent pandemic shows how companies that continue to innovate are more likely to sustain their market share and recover faster. To spot opportunities and make the right decisions you need to always be on top of your volatile market.
Step from crisis to growth with the latest insights
The autumn 2022 edition of our industry report shares reliable data and expert analysis to inform your strategies and tactics and help you:
- Unlock new opportunities from emerging markets
- Optimize the supply chain to ensure availability in the right segments
- Boost sales performance through sustainability and retail innovation
- Identify segments of premium buyers with a high willingness to spend
- Craft powerful brand positioning that sets you apart and enables long-term growth
Our free State of Consumer Tech and Durables Report draws from market and consumer behavior data available via gfknewron, plus expert insight from our executives and data analysts.
Don’t miss out on this essential intelligence on how to maximize sales in the months ahead.
