NIQ and Kline Collaboration Beauty Indies: Analysis of Brands to Watch


NIQ and Kline Collaboration Beauty Indies: Analysis of Brands to Watch

Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies. Recording staggering growth, these privately owned brands are outpacing the total beauty market growth by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.​

Introducing a NielsenIQ and Kline partnership

NielsenIQ and Kline have come together to bring you the latest report, Beauty Indies: Analysis of Brands to Watch, now available for purchase. This report utilizes NielsenIQ Omnishopper panel, bringing you the the full view of beauty. Purchase your report today to dive into the Indie brands that are shaping the beauty industry.


  • Industry disruptors that are not owned by a large cosmetics company or corporate giant, have a unique selling proposition, and are experiencing dramatic growth
  • All key beauty and personal care product classes—fragrances, hair care, makeup, skin care, and toiletries
  • All consumer channels where beauty products are sold—e-commerce, department stores, mass outlets, professional outlets, and specialty stores
  • Amika 
  • Coco & Eve 
  • Danessa Myricks Beauty 
  • Dossier 
  • Dr Squatch 
  • Good Molecules 
  • Haus Labs 
  • IGK  
  • Jones Road Beauty 
  • Juvia’s Place 
  • K18 
  • Megababe 
  • Merit 
  • Necessaire 
  • Osea 
  • Patrick Ta 
  • Peach Slices 
  • Rare Beauty 
  • Raw Sugar 
  • Starface 
  • Summer Fridays 
  • Tower 28 
  • Truskin 
  • Verb Ghost 
  • Westman Atelier 

Table of Contents


Key Takeaways

An analysis of 25 brands, including information such as:

  • Key trends and developments
  • Historical industry acquisition timelines and recent buyouts
  • Most likely acquisition targets
  • Outlook

Brand Profiles

Profiles of approximately 25 brands in the United States as shown in Table 1, each of which include:

  • Brand DNA and overview
  • Sales and growth evolution
  • Key success factors
  • Forecast sales through 2028
  • Future initiatives
  • Product offerings and claims
  • Bestsellers and key new launches
  • Distribution
  • Key marketing channels and activities
  • Sustainability initiatives

Report Benefits

This report will provide pertinent information on compelling indie brands that are helping shape today’s beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:​

  • Assess independent brands that are outpacing beauty industry growth
  • Provide an understanding of products and concepts that resonate with today’s consumers​
  • Identify potential acquisition candidates and/or local partners

Order your report today. For more information on pricing, contact us now.