Based on a nationwide survey of more than 1,000 artists and over 500 venues, the UK’s first Live Music Index found that if all venues with the potential to show live music did so, it could be worth up to £2.4bn in revenue in the hospitality sector. By creating a stage for musicians to perform, an individual managed pub or bar could see their sales soar by an average of £107k a year.
The Live Music Index conducted by CGA by NIQ and commissioned by live music marketplace GigPig, in conjunction with the Night Time Industries Association (NTIA), Live music Industry Venues & Entertainment (LIVE), Pirate.com and Play Music Today (PMT), has been published to reveal the size and impact of this previously-unreported section of the UK’s music industry.
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