GfK’s Map of the Month for August shows the retail share of private consumption in 31 European countries in 2022.

In 2022, the retail share of private consumption declined for the first time in years, amounting to 34.2 percent across the EU. The front-runner was Hungary with 49.2 percent, followed by Croatia (47.5 percent) and Bulgaria (46.8 percent). Germany, on the other hand, brought up the rear with just 27.4 percent.

Download the map in high-resolution JPG format…

More results from GfK’s recently published European retail analysis and prognosis can be accessed in our press release from June 29, 2023. You can download the complete study “European retail in 2022 und 2023” free of charge here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.