The FMCG Pulse: Middle East and Africa FMCG performance on Q1 2023


The FMCG Pulse: Middle East and Africa FMCG performance on Q1 2023

  • NielsenQ’s latest regional FMCG Pulse Report provides valuable insights into the latest retail trends, regional data, and growth strategies for businesses operating in the Middle East and Africa’s fast-moving consumer goods (FMCG) industry.
  • Using the most current global retail data available, this report offers a comprehensive analysis of category and retail channel trends, helping businesses drive sustainable growth in the year 2023 and beyond.

Understand the state of the FMCG industry in the Middle East and Africa

At the close of Q1 2023, the common trend experienced in the Middle East and Africa (AME) region is the ongoing impact of inflation on consumer behavior and buying patterns. This trend is particularly evident in countries like Lebanon, Egypt, and Morocco, where FMCG baskets have witnessed substantial value gains, accompanied by volume growth ranging from 3% to 8%. Conversely, markets such as the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) have experienced an average price increase of 8%, while volume consumption remains stagnant. These observations highlight the growing consumer tactfulness in the face of inflationary pressures as individuals strive to stretch their baskets as far as possible.

The prevailing lack of confidence regarding personal finances and the squeeze on disposable income are expected to impact demand throughout 2023. In line with global trends, AME shoppers are no exception to feeling the constraints of a recessionary environment. Consequently, shoppers are adopting more meticulous grocery planning approaches and actively seeking opportunities to save money, whether through increased reliance on promotions or by switching to alternative lower-cost brands. As a result, a highly competitive environment is set to emerge, posing challenges for both manufacturers and retailers alike.

Leverage data insights to stay ahead

To stay ahead in today’s competitive market, companies must leverage data and insights to gain a deeper understanding of their customers. By analyzing consumer behavior, optimizing supply chains, and implementing targeted marketing and pricing strategies, businesses can adapt to changing market conditions and stay competitive in the long run. With the ability to pivot quickly and effectively based on data-driven insights, companies can drive sustainable growth and maintain a competitive advantage in their industry.

The Middle East and Africa edition of NielsenIQ’s FMCG Pulse report provides the Full ViewTM of the FMCG landscape, including manufacturers’ trends, market-level data, and insights to help you strategize in 2023

Download the report and stay informed, adaptable, and primed for success in the dynamic FMCG market.

Unlock the power of RMS data

When it comes to pivotal business decisions, NielsenIQ has you covered. Our Retail Measurement Services (RMS)  data solutions provide businesses with the tools they need to maximize their performance, improve operational efficiency, and make informed decisions.

Contact us today to learn more about how we can help you achieve your business goals.