NIQ Shopper Trends 2024​ 

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NIQ Shopper Trends 2024​ 

Buy Now

Decode the evolving retail landscape and store performance to forge retention and conversion 

NIQ’s Shopper Trends is an  annual syndicated  Survey-Based Solution that  leverages over a  decade of trended data with comprehensive  coverage across 50+ markets, delivering  in-depth insights into shopper and  category trends.

Store owners discussing over digital tablet by drink cans

Embrace Change

Keep pace with changing shopper and channel dynamics.


Understand the retail and channel ecosystem across markets, regions, or territories.

woman at a grocery store, pushing a shopping cart while holding multiple bags of chips in one hand


Measure store performance from a shopper perspective, uncovering motivations behind store choice.

woman wearing jeans standing on her tiptoes to see more groceries


Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their store choice.

Leveraging NIQ shopper currency data to extend accuracy and insight.

Single currency retail equity score for universal comparison across markets

10 year look back window of trended data, revealing gradual shifts for big opportunities

More insight for less budget through a syndicated solution

Channels & Countries covered: 

Hypermarkets, Supermarkets, Discounters, Convenience stores, Personal care stores, Online stores (channels vary by market) 

Latin America:

Brazil, Mexico

Western Europe:

Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Eastern Europe:

Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Rep., Estonia, Greece, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

Middle East & Africa:

Egypt, Morocco, Saudi Arabia, South Africa, UAE

Asia Pacific:

China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam

Report details
Report details
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