As noncommunicable diseases (NCDs) like diabetes, hypertension, and cardiovascular conditions continue to rise globally, managing these health issues has become a pressing concern—not just for healthcare providers, but for consumers, brands, and retailers. 

The World Health Organization (WHO) estimates that NCDs account for 74% of all deaths globally, and the burden is only growing as lifestyles become more sedentary, diets increasingly processed, and healthcare costs soar. 

In this evolving landscape, shoppers are taking a more active role in managing their health. They’re seeking products that align with their dietary and lifestyle needs—whether that means low-sodium soups for hypertension, sugar-free snacks for diabetes, or skincare solutions for chronic conditions like eczema. 

Retailers and brands are responding to this growing demand for personalization by innovating product ranges, redesigning the shopping experience both online and offline, and introducing AI-powered technologies that transform the omnichannel journey. 

At the intersection of this consumer demand and the retail ecosystem, digital solutions are proving indispensable. Brands and retailers that innovate in this space by leveraging digital solutions, promoting transparency, and prioritizing discoverability will not only gain market share but also contribute to a healthier, more informed global population. 

By meeting consumers where they are—on their devices, in their communities, and at the digital shelf—brands and retailers can empower individuals to take control of their health while building long-term loyalty and trust. 

This report explores the changing tides of the health and wellness revolution, examining evolving shopper expectations, analyzing how brands and retailers are reaping the rewards of investing in health and wellness offerings, and providing actionable insights to help you formulate your strategy for success. 

The health and wellness revolution is here, and noncommunicable disease management sits at the heart of it. Retailers and brands have a pivotal role to play in driving this change by embracing innovation, prioritizing transparency, and meeting consumers where they are. By doing so, they cannot only capture a growing market opportunity but also contribute to a healthier, more empowered global population. 

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