Discover how premiumization is reshaping Indian consumption—and what your brand must do to stay ahead
With 47 million new consumers set to enter the market in 2025—outpacing the next 16 countries combined—India is emerging as a true consumption superpower. Despite interim blips and global uncertainties around war, tariffs, and climate volatility, growth remains resilient.
India’s $75 billion Fast Moving Consumer Goods (FMCG) market is increasingly being shaped by premiumization trends. Nearly half of all digital sales now come from premium brands, and in FMCG, the luxury segment is growing the fastest. Brands priced at twice the category average are delivering outsized returns.
Our latest report, India’s Premium Leap & Rise of Luxury, offers an in-depth exploration into the evolving consumer expectations fueling this premium surge. From the psychology behind premium purchase behavior to growth signals across categories, this report delivers actionable insights to help brands innovate, position, and price themselves effectively.
What’s inside
- Growth hotspots for premium and luxury brands
- Key consumer drivers and barriers
- Category-specific success stories
- Innovaiton and communication imperatives
- Implications of shifting from ‘Affordable Premium’ to Luxury
- Strategic outlook for premiumization trend in India
Find your next growth opportunity
Explore India’s premiumization surge as 47 million new consumers reshape the market. Discover how premium brands are outperforming in FMCG categories—and what it means for your growth strategy.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
