Beauty trends in India: Ingredient-led innovation
With rising incomes and greater access to global information, Indian beauty shoppers are more discerning than ever. Ingredient-led skincare has moved from niche to norm—active ingredients are now expected, not exceptional.
As digital-savvy consumers across India redefine efficacy and trust in beauty, brands must evolve or risk losing relevance. NIQ’s Beauty Trends in India report unpacks the key forces reshaping the category—from the growing demand for ingredient transparency to the increasing influence of digital discovery journeys.
As the beauty market expands beyond metros into Middle India, understanding what these consumers truly value—be it ingredient efficacy, price transparency, or skin tone compatibility—can help brands sharpen their messaging, tailor innovation, and stay ahead of the curve.
Inside the report
- Ingredient impact: what matters most to Indian shoppers
- Fastest-growing beauty subsegments and price tiers
- Brand trust and transparency in a digital-first world
- Local vs global preferences in new-age skincare
- How ratings, reviews, and social discovery influence online beauty purchase decisions
Find your next growth opportunity
The future of Indian beauty is science-backed and ingredient-led. Decode what matters most to modern beauty shoppers in this NIQ report.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
