In an era where the most paramount value for customers is “what benefits or extras will I get,” retailers must consistently bring their A-game.
For a large Nordic retailer like REMA 1000, this challenge is met by leveraging the power of NIQ Activate to pinpoint the perfect offer for each customer, based on real data. Martin Vahtera, Vice President of Digital Marketing, Content, and Sales at REMA 1000, likens this process to “finding the needle in the haystack.”
See his testimonial to learn how REMA 1000 used NIQ Activate platform to create actionable customer engagements that matter.
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Finding the needle in the haystack based on actual data
Creating the best customer experience, both in the digital channel and physical stores
Increasing loyalty with the lowest price in the highest quality
“Having NIQ Activate segmentation portal allows you to find the right offer to the right audience, in a very efficient and easy manner… I really think that the platform is really, really, really good.”
Martin Vara, VP of Digital Marketing Content and Sales
