What was it like before you had our product or service? ​

We are already quite well established in the market for diabetes and particularly around type 1 and type 2 diabetes and for people using us to track both calories and carbohydrates and to look up foods. However, one of the key areas that we were lacking in was the number of products that we had represented for our clients in the app. ​

The main feedback that we were getting from customers was that they wanted to see a much bigger range of products and categories that they were searching for. We had a fairly large database – around 20,0000 foods, but we knew we needed to expand it to much more than we currently had to support our specific customer needs.  ​

What problem(s) were you trying to solve with our product or service? ​

For people living with type 1 diabetes, one of the key things was for them to be able to come to the app and easily search and find the food that they were looking for and so they could find out how much carbohydrate was in each product they searched for.  ​

In addition, our customers may also be interested in other nutrients and calories as well, but primarily so they can look at the carbohydrate and then make more informed decisions about how much insulin they will be consuming to take with each meal or snack to not have to worry and get on with their lives. This was the key problem really that we needed to solve this. ​

What made our product or service stand out from other options? ​

The key thing really that stood out was trying to make sure we got as much coverage as possible in terms of the different supermarkets and the number of brands NIQ Brandbank represents in all global markets. Also, the amount of data captured for each product, the standardised structure of the data and crucially the accuracy and integrity of the data are so important to our business as this is the key information for our customers’ reference. We knew that NIQ Brandbank would be a one-stop shop for all our data content needs, an off-the-shelf solution which we knew would support and drive our business needs.  ​

What sold you on buying this product or service? ​

Previously we had explored using open-source data, but the primary issues that we found were all around trying to keep that data up to date – We were never sure when and where that data was collected. ​

Using NIQ Brandbank, we had assurances that we knew that all the data was accurate and up to date and guaranteed to be the case going forward as well. That assurance is fundamental to what we do – good comprehensive data and data quality is so important because people are often making decisions about medication from the information, we are presenting them with. If we work with inaccurate data, then that could seriously harm somebody with diabetes, potentially because they’re taking either too much or too little insulin. ​

What has the experience working with our company been like? ​

The experience is a very positive and professional one so far. We have a single point of contact for commercial and ongoing business development needs, Mel, who has been great. The technical teams have been great too, and our developers have been able to contact your technical teams to get any questions answered or issues resolved quickly.    ​

What have you been able to achieve since using our product or service? 

Customer satisfaction has definitely improved for us because our customers are able to find so many more products with brand-approved, validated information they know they can trust. Assurance that all data we and our customer’s reference is always accurate, and all product information is updated whenever anything changes across any product. 

What has exceeded your expectations since working with us? ​

Customer Service at NIQ Brandbank has been excellent. We feel that our team at NIQ Brandbank really to us and work with us to fulfil our business needs. ​

The assurance of knowing that new products are always being added to the image and content database. This means the number of products available to support our business and all our customers going forward will only get bigger and better.