GenX Factor! Unlocking the global beauty market's best kept secret

Health & Wellness

Consumers over 45 will generate almost half of beauty value growth in the next 10 years!

With Gen X at the heart of this boom, now is the time for manufacturers and retailers to unlock their full potential in the global beauty market.

Join NielsenIQ as we partner with SPATE and World Data Lab, combining cutting-edge insights and global beauty market data expertise to help you harness the untapped potential of Gen X consumers. In this exclusive webinar, we’ll dive deep into:

Gen X’s purchasing drivers: What motivates them, and how can brands position their products to resonate with this key demographic?
Beauty interaction: Explore how Gen X consumers engage with the beauty industry, from product categories to marketing channels, and how their behaviors differ from younger generations. Including a spotlight on how this demographic interacts and shops beauty brands on TikTok.
Unmet needs and emerging trends: Discover the gaps in the market and what Gen X consumers are truly looking for but struggling to find. This is your chance to identify those white-space opportunities.

You’ll hear from leading experts in global beauty market trends and data analytics who will share invaluable insights that will help you strategically position your brand to win with Gen X. Whether you’re in product development, marketing, or retail strategy, you’ll leave the session with actionable intelligence to grow your business in this rapidly evolving category.

If you’re serious about future-proofing your beauty strategy and capitalizing on the explosive growth potential that Gen X offers, this is the must-attend webinar for you.

Meet your industry expert speakers

Claire Marty

Global Beauty Vice President @ NIQ

Claire Marty is an innovative thought leader within the beauty and personal care retailing space. As NIQs Global Beauty Vertical development lead, Claire partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Claire is responsible for leading thought leadership for Global Beauty Vertical, serving as an industry expert. She sits on the board of the British Beauty Council and is a frequent speaker at beauty events including CEW’s Beauty Day and MakeUp in …

Wolfgang Fengler

CEO @ World Data lab

Wolfgang Fengler is the CEO of World Data Lab (WDL) which he founded after spending more than 23 years with the World Bank specializing on the future of the consumer. At TEDx Vienna, Wolfgang launched his first data machine population.io, which was endorsed by Bill Gates. Aftershock (2020) featured him as one of the world’s 100 leading futurists and the German weekly DER SPIEGEL called him a “big data virtuoso”. His work has been covered by the Financial Times, ECONOMIST, BBC, CNN and CNBC. He received his PhD from the University of Hamburg (Germany).

Yarden Horwitz

Co-Founder @ SPATE

Yarden Horwitz is the Co-founder of Spate, an AI-driven platform used by 200+ beauty brands like Estée Lauder, L’Oréal, and P&G to make data-driven decisions. Before founding Spate in 2018, Yarden worked at Google, launching the first Google Trends Report and co-founding the trendspotting division. She’s been named a top female leader by Entrepreneur Magazine and sits on the boards of CEW and NewBeauty Brain Trust. Yarden is a frequent speaker at beauty events like CEW’s State of the Beauty Industry and her work has been featured in publications including WWD, Vogue Business, and the New York Times.

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