The sense & nonsense of influencer marketing & technology in fashion
We have recently entered a new era of marketing and communication. An era in which influencers play a vital role in companies’ marketing strategy. And in the world of fashion, influencers are even more omnipresent. But how is this type of advertising perceived by consumers?
On Thursday, 14th of December, we hosted our third webinar dedicated entirely to fashion retail. In this webinar we will shed light on the sense & nonsense of influencer marketing in fashion retail by answering the following important questions:
- Are consumers annoyed by these types of “hidden” advertisements, or do they like to know which brands their idols like and use?
- Does influencer marketing provoke a call to action?
- What are consumers’ expectations regarding influencer marketing and brands?
- Are the Belgian fashion consumers ready for metaverse shopping?
Moreover, next to these consumer survey results, we will also touch upon the evolution of the Belgian Fashion market in general. Based on our POS Fashion Scan data, we will shine our light on the evolution of e-commerce, and we will reveal the first results of Black Friday 2023 – sometimes questioned in the context of sustainability but still an undeniably successful sales event.