Webinar

Shedding light ​on your pricing strategy for 2024

Webinar
Shedding light ​on your pricing strategy for 2024


Pricing Optimization Webinar

Watch our on-demand Pricing Optimization Webinar tailored for customers interested in the valuable advantages of price optimization and eager to learn the latest pricing strategies that drive genuine ROI in today’s market. Our webinar will feature presentations to unveil effective pricing techniques, fuelled by invaluable insights from GfK thought leaders, client inputs, and consumer data gathered in the Netherlands.

Watch the webinar and explore the following topics during our webinar:

Price Management

Understand the full value chain

  • e.g. what is the impact of trade margins?
  • e.g. what is the impact of potential RRP abuse?

Price monitoring and tactics

  • Current pricing: How to minimize risk and maximize opportunities within current pricing tiers?
  • Critical now: Which tactical guidance brings the price strategy to life and maintain a competitive edge?

 Price Strategy

  • Innovation: Explore range opportunities, alternative price-pack architectures, and pricing/promotion strategies that go beyond what’s been witnessed in market.
  • Growth opportunities: How to generate additional margin by using knowledge of optimal price ranges & price elasticities?