2025 C360 Breakout Sessions
Click the session links below to learn more and download the presentation.
Have an all access password? Click here
Accelerating Growth with Amazon and Costco
With over 741 billion Amazon Standard Identification Numbers (ASIN) and millions more added weekly, how does your organization keep up with this rapid turnover and new innovations? This session will help attendees stay ahead of the change curve by helping to determine if they’re investing time and resources in coding ASINs to proper hierarchies. Additional session highlights will showcase NielsenIQ’s Amazon data, which arrives fully coded to custom categories to allow for faster and more efficient outputs, as well as how to surmount challenges and obstacles with current processes.
For more information, contact:
Beautiful Results: How Milani Grew Its Footprint with Top Retailers
This session will explore how Milani Cosmetics doubled its brand presence in a constrained category with its top 5 most important retailers, which by doing so, has allowed it to make quicker and more strategic decisions in the important areas of assortment, shelf merchandising and sales forecasts, among others. Highlights of this session will illustrate the value of creating a multi-phased strategic plan and how having the right data partner that understands the nuances of the client’s business ensures successful decisions at a quicker pace.
For more information, contact:
Beauty Unleashed: The Evolution of Digital Retail in the Amazon and TikTok Era
Beauty shopping behavior is rapidly evolving as consumers shift their purchases over to digital retail at an impressive rate. We are seeing 43% of beauty and personal care sales happening online, and sales are up 13% vs. YAG. The big winners of this digital shift are Amazon and TikTok Shop. During this session we’ll delve into the latest strategies and trends that these retailers are using to grow their influence and hear from the brands who are benefiting from this shopping shift.
For more information, contact:
Break Through the (Creative) Noise
Does your marketing creative resonate with consumers? More importantly, does it drive engagement and revenue? In this session, Voya Financial will share insights on how it developed an innovative and cost-saving approach to sharpen marketing creative across its organization using a unique conjoint methodology. Additional highlights of this engaging breakout will enable attendees to hear how to adopt a fresh approach for identifying effective marketing and creative; how to implement a forced choice exercise to support creative planning, in aggregate and for targeted campaigns; and how to apply this approach to other industries and other business needs.
For more information, contact:
Healthy Nation, Healthy Future
The establishment of the President’s Make America Healthy Again Commission in early 2025 marks a significant milestone in addressing the root causes of America’s escalating health crisis. With a goal of shifting the focus from treating chronic illnesses to preventing them to improve public health outcomes, the Commission’s mission to tackle the underlying issues contributing to the health crisis in the United States represents a turning point. As a result, substantial food policy changes are on the horizon, presenting manufacturers with unique opportunities to innovate and lead the way in promoting public health. This session will delve into the latest food policy developments and showcase industry examples of successful implementation. Attendees will gain insights into navigating regulatory changes, enhancing product nutrition, and driving consumer engagement with healthier options. The session will feature compelling case studies highlighting the benefits of industry collaboration in achieving a healthier future for all.
For more information, contact:
Enhancing Your Competitive Edge and Market Position with Strategic Price Optimization
In today’s competitive landscape, pricing is a powerful lever for driving profitability and market differentiation. This session will explore cutting-edge strategies in price optimization to not only maximize revenue but also strengthen your competitive footprint. Attendees will gain actionable insights on leveraging data-driven approaches to set dynamic, customer-centric pricing that adapts to market trends and outpaces competitors. Retailers seeking to enhance their strategic decision-making and secure long-term growth with dynamic pricing to enhance market positioning and profitability won’t want to miss this session, which will also highlight tools and techniques to analyze market trends and customer behaviors for smarter pricing decisions. This breakout will also equip attendees with actionable frameworks for integrating pricing strategies into overall business goals while showcasing approaches to outpace competitors with adaptive and customer-centric pricing models to solidify their unique value proposition.
For more information, contact:
Evolution of CPG Through Investments & M&A
Despite the economic uncertainty, M&A and investments in CPG are expected to pick up in 2025. But not all categories are ripe for investment. Understand the portfolio of brands that are likely to be swept up in M&A and investment activity. Hear directly from leaders in the CPG investment community on what stands out and how they expect the CPG landscape to evolve in the next few years. Learn risk management techniques to ensure business continuity and how manufacturers can leverage data insights to make informed decisions, identify growth opportunities, and navigate the evolving market landscape effectively.
For more information, contact:
Finding Harmony on the Shelf
This session—which will enable attendees to unlock future opportunities with a global deep-dive into the evolving landscape of private label and branded products—will explore how retail-owned brands and name-brand products can coexist and thrive together on the store shelf, driven by changing consumer perceptions and shifting market dynamics. From regional variations in consumer behavior to the increasing influence of retail media networks, this thought-provoking breakout will offer a comprehensive look at the trends driving the growth of private label and branded products worldwide. As unique generations continue to prioritize brand choice differently, there are new opportunities for both private label and branded products to collaborate. The strategic guidelines shared will equip businesses with the insights to not only adapt but also lead in the evolving retail landscape of 2025 and beyond.
For more information, contact:
From Data to Strategy
Discover how GLP-1’s are influencing buying behaviors across specific categories, brands, and formulations, through the integration of real-world healthcare data and NIQ consumer purchase data. The intersection of these two comprehensive data sets transforms the way manufacturers, retailers and ingredient suppliers currently view, respond and forecast the impact of GLP-1 therapies. Since households are strategically shifting their buying patterns, with several categories having double digit impact, it is now more important than ever to evaluate risk, identify opportunities through data analysis and forecasting, and adjust strategies to meet the ever-changing needs of consumers. Understand how manufacturers are thinking about these insights and adapting their R&D and GTM strategy to reach the GLP-1 buying group. Come learn more about how GLP-1s are affecting your business and how you can win this year and beyond.
For more information, contact:
chris.costagli@nielseniq.com
From MMM Insights to Actions
Optimize Brand Sales by Unlocking the Best Amazon Media Mix. Discover how collaboration between Amazon, Cetaphil, and NIQ unlocked unprecedented marketing success through advanced analytics. This session will showcase how Marketing Mix Modeling (MMM) provides critical insights into optimizing media investments, demonstrating the power of Amazon’s media ecosystem in driving both online and offline sales. Learn how brands can refine their strategies, maximize ROI, and enhance omnichannel growth by integrating data-driven decision-making and actionable insights. Attendees will gain a strategic blueprint for leveraging analytics and media partnerships to stay ahead in today’s competitive FMCG landscape. Don’t miss this opportunity to explore the future of media optimization and retail success.
For more information, contact:
Fueling Flavor: The Now and Future of Convenience Stores
Discover how retailers are unlocking the potential of every category in convenience stores with this comprehensive breakout session. From foodservice to beverages, snacks, household essentials, and beyond, this session will explore how consumer preferences and industry trends are reshaping c-store offerings. Engage with industry leaders and experts who will share insights and real-world examples of driving success across all categories. Learn how convenience retailing is optimizing product selection, boosting customer satisfaction, and positioning the store as the ultimate destination for today’s on-the-go consumers.
For more information, contact:
How to make AI Useful to Everyone
What are the most important priority Jobs-to-Be-Done that AI can solve for consumers? Do all the advancements and innovations in artificial intelligence actually impact everyday people’s lives? And more importantly, can it help to drive sales of new products? This session will enable attendees to understand how people’s Jobs-to-Be-Done are key to moving AI adoption out of the workplace (and out of the background), and into everyday usage by consumers and businesses. Highlights of this timely session will uncover answers to questions such as: What jobs are really important for consumers/users that can be solved by using AI? What types of people should we design for? How do everyday consumers and business users ultimately integrate AI into their lives, beyond being simply a curiosity or a diversion? How are brands/retailers currently meeting this need and what comes next? What may prevent people from truly embracing AI as a support tool for their lives?
For more information, contact:
Investing in What’s Next: Private Equity’s Quest for the Next Market Leader
This session will feature a lively and engaging panel discussion with leading private equity investors as they delve into strategies for staying ahead in the competitive CPG sector. Attendees will discover key trends to watch while learning how investors are leveraging data intelligence in their quest for the next CPG disruptor.
For more information, contact:
Raising the Bar: Strategies for Thriving in a Moderating BevAl World
In the fiercely competitive beverage alcohol market, staying ahead of consumer shifts and seizing new growth opportunities is paramount. Join us for an exclusive session where we harness the full power of NIQ data, including RMS, Omnishopper, and CGA, to tackle industry challenges like moderation, premiumization, and economic pressures. Get the pulse of emerging trends in product types, flavors, and packaging, and gather in-depth knowledge into evolving shopper and consumer behaviors. This session—which will offer essential insights for suppliers, distributors, and retailers looking to stay on the leading edge and capitalize on key opportunities in the coming year—will equip attendees with practical strategies to navigate the dynamic landscape, identify untapped opportunities, and drive sustainable growth in the beverage alcohol category. This is a can’t-miss opportunity to turn insights into impactful strategies and develop a winning path for 2025 and beyond.
For more information, contact:
kaleigh.theriault@nielseniq.com
Revealing Shopper Insights: Discovering Growth and Debunking Loyalty Myths
Discover how NIQ shopper insights can revolutionize retail and manufacturer collaboration, driving win-win growth outcomes in a pure play environment. The session will showcase how to harness the power of NIQ’s portfolio to gain actionable insights and strategies that will help you stay ahead in the competitive pet industry. Key highlights will focus on: Fueling incremental growth by leveraging insights to empower sales and category management teams to drive incremental growth for both manufacturers and retailers; Maximizing existing shopper value with an understanding that growth isn’t just about acquiring new shoppers and how meaningful growth can be achieved by increasing the share of wallet with your existing customers and; Exploring how category management differs in the online world and how NIQ’s suite of offerings can enable better navigation and growth of category sales online.
For more information, contact:
natalie.williams@nielseniq.com
Revolutionizing Performance through Innovation: Insights from Tech & Durables
Discover how leading brands and retailers are unlocking product innovation opportunities, drive customer loyalty, and create best-in-class Omni-channel experiences. Ranging from Home Improvement, to Lawn and Garden, to Consumer Electronics and Appliances, participants will walk away from this session with deep and actionable insights to propel your business to the next level. Engage with industry leaders and experts to uncover the future of data insights, artificial intelligence, and technology, while learning about NIQ’s commitment to innovation in this rapidly evolving sector.
For more information, contact:
Telling a Win-Win Story For Your Portfolio, Category and Retail Partners
In the fast-paced CPG industry, staying competitive means excelling both in-store and online. This breakout session will equip CPG manufacturers with essential insights and strategies to thrive in both environments. Attendees will explore current market trends and consumer behavior shifts, gaining the knowledge to make informed decisions and outpace competitors. Key learnings will highlight shelf optimization techniques to maximize product visibility and appeal in physical retail spaces. Discover effective shelf placement, eye-catching packaging, and how to leverage point-of-sale data to boost sales. Best practices for brand makers will showcase how to enhance online presence through SEO, impactful product descriptions, high-quality images, and digital marketing tools to drive traffic and conversions. The session will also present real-world examples and success stories from leading CPG brands to provide practical insights and inspiration.
For more information, contact:
The Value of In-Market Testing for New Products
A tremendous amount of planning, effort, investment and excitement inevitably surrounds the launch of any new product, with much of the focus being on generating awareness and optimizing trial and repeat rates out of the gate. A new product’s debut in market generally involves a multi-faceted and carefully orchestrated set of marketing and advertising activities, with Year 1 investments often being as high as they will ever be in the product’s lifetime. The sad truth: Innovation is a key growth strategy for FMCG companies but over 85% of all new products launched nationally fail. This session will enlighten attendees on how to mitigate risk and improve their new product success. Session attendees will also learn the key steps to implement for a successful in-market test, and the value of integrating POS data, loyalty card data and shopper intercepts to gain a full picture of how the new product is performing.
For more information, contact:
Using AI to Accelerate Innovation Development
This session will reveal how a leading global FMCG manufacturer partnered with NIQ to integrate proprietary GenAI insights for new product idea generation with BASES AI Screener platform, NIQ’s validated and predictive synthetic respondent panels, to enable near-instantaneous innovation ideation and testing at scale. The session will discuss how FMCG players can practically embed GenAI in their early-stage innovation process and how it’s already changing the innovation game while solving strategic challenges that NIQ’s validated AI approach is uniquely designed to overcome.