BASES Health & Wellness
Understand today’s Health & Wellness (H&W) Shopper with our Health Shopper Syndicated Study
BASES Health Shopper Syndicated Study helps you understand the drivers of shopper behaviors
The syndicated survey helps you see:
What products are important for the health shopper?
What products do ailment sufferers purchase?
Which claims are important to these shoppers?
Who do they depend upon for advice?
How do they manage their specific ailment?
Where do they go for care?
How do they shop the store differently by ailment type?
What are the drivers of shopper behavior?
What can I get from the survey?
Access to survey results via data tables plus the ability to link survey responses to purchase/shopper behavior from the NielsenIQ Homescan Panel.
What exactly is the Health Shopper Study?
Health & Wellness (H&W) offers many ways to resonate with consumers on a personal and functional level.
They seek ingredients and characteristics that contribute to their overall health or help manage specific ailments.
Uncover the benefits for your brand to connect with H&W-minded consumers and shoppers to shape your strategies.
Examples of specific characteristics I can measure
Want to learn more?
Our team is here to help as you develop your next shopping innovation.
The IQ Brief: NIQ intelligence, straight to your inbox
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief. This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.