Innovating out of crisis

Don’t let a crisis stagnate your growth

As global inflationary pressures persist, a vicious circle deepens: Consumer wallets are tightening, retailers are caught in tight financial binds and manufacturers are scaling back their innovation agendas.

But this pullback—an understandable response to a chaotic market—might also have long-term implications: Our latest global analysis finds that innovation is a key driver of growth and that those who hit the pause button risk getting left behind. In fact, companies who have continued to innovate during this challenging time are experiencing a greater share of growth, sales, and market share as compared with those who have not.

The last two years have been a challenge to navigate, but there are key actions manufacturers can take today to fortify their innovation pipelines, mitigate risk, and prepare for what comes next.

Sign up today, and we’ll notify you when our analysis goes live