The BASES Menu Innovation Awards recognizes and celebrates standout restaurant launches.
See the winners, learn how they achieved success, understand key industry trends, and inspire your teams as you launch your own menu innovations.
Three of the winners joined us and delved into the specific elements that contributed to the success of their menu items and provided valuable firsthand perspectives and actionable takeaways for your own ventures.
Meet our speakers
Lisa O’Connor
NIQ BASES
VP Client Development
Tom Smith
Papa Johns International
Director of Culinary and Corporate Chef
Emily Evans
McDonald’s
Marketing Manager, Brand and Menu Strategy
Rick Petralia
Freddy’s Frozen Custard & Steakburgers
Director of Menu Strategy & Innovation
Watch now On-Demand
2023 North America
BASES Menu
Innovation Awards
Don’t miss the webinar
On-Demand
How did these winners achieve success?
BASES Menu Innovation Awards 2022 winners
Last year’s Menu Innovation Award Winners highlighted a few key trends, including:
• Dedicated time to develop items that delights guests
• Continue to develop flexible innovations to reach guests where they are
• Utilize digital activation to reach the right guests with the right promotions
• Growth in plant-based menu offerings
Discover how BASES Restaurants can help you
Maximize the return on your menu innovations with BASES Restaurants.
We have more than 35 years of experience predicting in-market success and expertise in the restaurant industry with more than 2,000 new menu item concepts across a wide range of categories evaluated in over 25 countries… and counting.
Explore
What is most important to my guests?
How does my restaurant stack up to the competition?
Brand & Category Drivers
Evaluate
Which new items should I prioritize?
How much will they contribute to sales?
Overnight Screening, Concept Validation & Forecasting
Execute
Do my on- and off-premise advertising communicate the right benefits?
Are they motivating my guests to act?
Design Testing
Ad Optimization
Want to Learn more?
Our team of restaurant innovation experts is here to help you develop your next award-winning launch. Reach out to discuss your initiative or learn about how we are assisting others in the industry.