Price Advisor

Identify your innovation’s pricing ‘sweet spot’ amid cost inflation

Leverage best in class pricing analytics and Studio integration for faster results​

Questions answered

• How high can you price your innovation without overly compromising sales?​
• If your costs increase and you need to increase prices, what will that do to your package sales? To your dollar sales?​
• Does your pricing meet shopper expectations?​
• Does your pricing meet your target’s expectations? (Available add-on)

What it does

• Identifies the price at which sales are maximized by evaluating the volumetric opportunity across a broad range of price points. ​
• ​Provides the percentage of consumers who mentioned average-value price above various thresholds. This provides a general sense of whether the intended price is within the range of common expectations.

How soon can you get it?​

• Studio capabilities deliver results in as little as 11 days for eligible projects.​

Asking whether cost-based product reformulation still delivers against consumer expectations? Consider BASES Product Practice solutions.​ If you’re trying to understand pricing for your entire portfolio/brand, BASES can help with our other Line & Price solutions.​

Package Design

Ensure your packaging is competitive as the point of sale is disrupted

Is your packaging able to break through and convey its point of difference during a time of disruption/inflation at the point of sale?

BASES Design Audit
Understand current pack performance

• Strengths and weaknesses of current packaging
  • Shelf breakthrough
  • Performance vs. incoming equity
  • Performance vs. competition
• Learnings from competitors’ packs/changes in the market

BASES Pack Survey+
Understand new pack performance

• New pack’s ability to work across the full shopper journey
  • Shelf breakthrough
  • Recognition
  • Purchase motivation vs. competition 
  • Communication of point of difference vs. competition

NielsenIQ BASES utilizes in-context, behavioral research to evaluate your pack design’s ability to be successful at the point of purchase.

Restager Solutions

Adapt your brand to new challenges with confidence​

Supply chain issues may have you considering updates to your brand and messaging 

With BASES explore:

• New claims and how they fit with your brand​
• The impact of changes to product promises

BASES ​has 40 years ​of experience with Restages​

• Unmatched experience​ – More than 42,000 restage concepts/products studied globally; 18,000+ in last 5 years​
• Accuracy​ – Within 6% of estimated sales on average; model calibrated to your initiative based on past 2 years of sales​
• End-to-end solutions​ – Full BASES toolkit available for restages
• Consultancy ​- Case studies highlighting successful restage cases and best practices around concept development​

With BASES Restage Solutions, you will get:​

• Financial Assessment​ – Understand the financial impact of relaunching and whether this will help or harm your sales​
• Brand Perceptions​ – Learn how your brand will be perceived after you make changes​
• Strategic Outlook​ – Uncover how different consumer segments adopt new brand strategy​

Quick Question & Quick Screen

Adjust your marketing tactics to address consumers’ supply chain concerns​

Consumers are hearing more and more about how supply and shipping issues are impacting the upcoming holidays. What does this mean for your company, and how can you respond fast? ​

• Can you pivot your social media engagement to meet consumers’ thoughts and concerns?​
• If there’s a shopping trend where you’re not stocked up, can you move consumers the other way?​
• Can you implement a fast promotion?

Let BASES help you understand consumers’ concerns and compensating behavior plus prioritize what to do next.​ Both solutions are highly economical and fast, with results in as little as 48 hours​. 

Quick Question

1. How are consumers shifting their holiday shopping to account for supply chain issues?​
2. Are consumers changing their holiday entertaining plans?​
3. Are more consumers going to shop online if they’re hearing store shelves are bare? ​
4. Will they just give cash or gift cards if they’re worried their shipped items won’t arrive on time? 

Quick Screen

1. Prioritize your social media campaigns to alleviate consumer concerns.​
2. Pick the best promotion strategy to keep your buyers engaged.​
3. Adjust claims to meet consumers where their concerns lie.

Line & Price Optimizer

Win on pricing and portfolio strategy amid cost inflation

Not a conjoint or choice research, but a simulated test market solution

• Uses diverse data sources and complex analytics 
• Can explore future price, promotion and product architecture

Questions answered

• How do I de-average price increases?
• Can I optimize my brand/portfolio price pack architecture?
• How will competitive pricing and promotion activity impact my portfolio and what is the optimal response?
• Will downsizing help to mitigate cost increases?
• Can my innovation sustain its super-premium pricing?

You need the right analytics to win

• Unlike other econometric modeling, BASES Line & Price Optimizer can simulate disruptive price and architecture changes and innovative strategies

And does cost-based product re-formulation still deliver against consumer expectations? Consider BASES Product Practice solutions. 

Product Optimization

Assess the impact of cost-driven reformulations to protect what matters most to your consumers

Questions answered

• Can a cost-driven reformulation be implemented without compromising acceptability?
• Are there multiple reformulation options should I face supply chain constraints?
• Which of my development samples has the potential to succeed with consumers?
• How are my product formulations performing vs competitor(s)?
• How do I optimize my product acceptability?
• Is there a threat from my competitor’s new product formulation?

BASES Product Optimization Suite

• Formulation Screening – Testing new formulations, with or without benchmarks
• Cost Improvement – Testing cost/ingredient constrained formulations with consumers
• Sensory Optimization – Using Sensory data to identify formulation opportunities for new and existing products
• Superiority Testing – Identifying in-market performance between your product and that of a competitor
• Benchmarking – Measure the performance of your new formulation against your existing
• Product + Pack Fit – Examining the performance of the pack and the product together