Sign of the Times
Optimizing for growth
in a new world of worth
Thought Leadership by NIQ BASES
#OptimizingGrowth
As economic challenges shift us to a new world of worth, we examine
price and value, innovation vitality, and the levers businesses can pull to
thrive in a changing economic landscape.
Bookmark and visit us throughout 2023Q2 for our latest insights.
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Article: Sign of the times: Optimizing for CPG growth in a new world of worth
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Is your business growing the right way?
There’s an art and a science to optimizing the right price, pack, and portfolio mix – even more so in a volatile economic environment.
Is the price (pack architecture) right?
The art and science of portfolio optimization
Download key insights from the latest NIQ BASES R&D study to see the impact of consumers’ inflationary mindsets on price sensitivity, shopping behaviors, and the meaning of value in our new world of worth.
Do price increases become riskier when consumer behaviors adapt to an inflationary mindset?
How does consumer shopping behavior change when inflation is top of mind?
At what point do price increases become less-effective levers for growth?
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Upcoming Webinar:
“The Innovator’s Guide to Vitality“
Urban legend would have us believe that 95% of all innovations fail. But is that statistic true? And what defines “success” or “failure,” anyway?
North America
Tue, June 20th, 2023
2:00-3:00 pm EDT
Europe
Tue, June 20th, 2023
2:00-3:00 pm CEST
Webinar On Demand:
“The Innovator’s Guide to Pricing Under Inflationary Pressure”
What impact does inflationary pressure have on shoppers?
Does it make them more price sensitive?
Click here 
Optimizing for growth in a new world of worth
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Episode 2 “Success Elevated”
Coming soon
Courtenay Verret, VP of Thought Leadership for NIQ BASES, provides a glimpse of what’s coming on our second episode of “Success Elevated.”
-Is it true that 90% of innovations fail?
-What gives a new product the power to endure?
-Who is leading the way in innovation?
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