BASES Turkey 2024 All About Innovation Training Series
About the program
We are excited to launch Part 2 of our 4 Part training sections – The 4 W’s of Innovation Success.
Part 2 will cover the important task at hand once an opportunity has been identified: What makes a good proposition?
Our research has shown that a proposition that communicates a clear consumer insight that speaks to a consumer need has 2.5 times higher potential to succeed.
A good proposition will consist of various workable parts that speaks to a consumer:
- Insight: the hook
- Benefit: the answer
- Reason to believe: the credentials
This is considered the second piece of the innovation puzzle, and we look forward to seeing you in the section that will be moderated by Ayşen AFACAN (Client Development Director – BASES Turkey). The presenter of this section will be Esti PRINSLOO (Group Commercial Director, BASES)
The 4 Ws of Innovation Success
We will organize 2 more training sessions, one every quarter throughout 2024.
Sign up now for the second session
Date: July 5, 2024
Time: 10:30-11:30 (Turkey Time)
Location: online
Venue: the invitation will be sent two weeks in advance.
We kindly request you to close this date gap in your agendas as you are registered.
Presenter
Esti Prinsloo
Group Commercial Director
BASES
Esti Prinsloo currently serves as the NielsenIQ BASES Director of Sub-Saharan Africa and Turkey. In this role, she leads a team of researchers who specialize in researching innovative ideas and products, which help drive growth for clients through successful innovation launches. Esti commenced her career at Nielsen in 2003. Through the years she has worked on a variety of research studies in industries including FMCG, automotive, finance, telecom, government, and healthcare.
Moderator
Ayşen Afacan
Client Development Director
Turkey
Aysen has 18 years of experience in marketing research with a record of increased responsibility. Customer focused with diverse industry experience including retail, automotive, finance, telecommunications, healthcare, FMCG, durables and other industrial sectors.
Extensive and diverse research experience and specialization in many types of projects including Ad & Brand Test and Tracking, Concept & New Product Test, Customer and Employee Satisfaction, Home Use Test, Logo & Pack Test, Pricing, Reputation, Exit Interview, Mystery Shopper, Segmentation, Syndicated, U&A, In-depth Interview.
