Best Brands
Best Product Brand
The Top 3 highest ranking brands per category
Audio / Video
1.
89.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
50.2
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
46.0
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. DJI
5. LG
6. Philips
7. JBL
8. Canon
9. Bose
10. Bang & Olufsen (B&O)
Automotive
1.
60.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
53.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
45.0
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Mercedes
5. Toyota
6. Volvo
7. Renault
8. Peugeot
9. Skoda
10. Ford
Beers
1.
67.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
43.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
39.9
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Chimay
5. Chouffe
6. Tripel Karmeliet
7. Orval
8. Stella Artois
9. Westmalle
10. Omer
Confectionary
1.
99.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
46.8
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
41.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Galler
5. Kinder Bueno
6. Ferrero Rocher
7. M&M’s
8. Haribo
9. Merci
10. Jacques
Dairy & plant-based food
1.
68.1
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
50.3
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
40.5
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Campina
5. Oikos
6. Maredsous
7. Solo
8. Président
9. Pur Natur
10. Becel
Gardening
1.
73.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
65.3
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
64.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Makita
5. Black & Decker
6. Polet
7. BSI
8. Weber
9. DCM
10. Barbecook
Health & Beauty
1.
89.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
47.9
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
39.5
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. L’Oréal
5. Sensodyne
6. Sanex
7. Ultra Doux
8. Colgate
9. Head & Shoulders
10. Elsève
Home Comfort
1.
65.4
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
61.3
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
53.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Samsung
5. Bosch
6. AEG
7. Calor
8. iRobot
9. Rowenta
10. Kärcher
Home Improvement
1.
76.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
66.3
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
55.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Grohe
5. Knauf
6. Tec7
7. Soudal
8. Pattex
9. Tesa
10. Aqua Plan
Hot Beverages
1.
63.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
45.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
37.0
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Starbucks (Starbucks Coffee)
5. Senseo
6. Pukka
7. Lavazza
8. Mescafé
9. Clipper (Ecotone)
10. Twinings
Household Cleaning Products
1.
86.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
66.9
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
41.1
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Dettol
5. Lenor
6. Ecover
7. Airel
8. Vanish
9. Finish
10. Soupline
IT
1.
72.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
65.5
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
65.5
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Asus
5. Lenovo
6. Acer
7. Dell
8. Canon
9. MSI
10. Sony
Kitchen Appliances
1.
80.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
55.1
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
51.9
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Tefal
5. Moulinex
6. Ninja
7. Smeg
8. Jura
9. Kenwood
10. Domo
Large Household Appliances
1.
75.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
61.3
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
61.1
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. AEG
5. Siemens
6. Whirlpool
7. Bora
8. Liebherr
9. Beko
10. Smeg
Retail (FMCG)
1.
77.1
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
61.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
52.9
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Aldi
5. Lidl
6. Kruidvat
7. Intermarché
8. Jumbo
9. Hema
10. Okay
Retail (Hifi electro)
1.
60.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
57.0
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
54.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Coolblue
5. Krëfel
6. Amazon
7. Electro Depot
8. Fnac
9. Lab9
10. Art & Craft
Retail DIY & Garden
1.
64.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
54.2
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
43.6
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Aveve
5. Oh! Green
6. MR BRICOLAGE
7. Horta
Salty Snacks
1.
95.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
45.5
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
44.7
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Pringles
5. Brets
6. Lucien
7. Duyvis
8. Kettle Chips
9. Delacre
10. Besana
Water & Soft drinks
1.
93.1
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
42.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
39.4
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Lipton Ice Tea
5. Cristaline
6. Schweppes
7. Fuze Tea
8. Tonissteiner
9. Evian
10. Sprite
Bikes
1.
57.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
54.8
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
54.8
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
4. Specialized
5. Stromer
6. Koga
7. Orbea
8. Lovens
9. Norta
10. Urban Arrow
Best Brands
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