The Ultimate Guide to Celebrity Beauty Volume 2
Benchmarking the success of celeb brands
NielsenIQ partners with Dash Hudson, CreatorIQ, and Spate to analyze celebrity beauty
Celebrity beauty is becoming a notable segment of the beauty and personal care category. In fact, in 2023 it surpassed one billion dollars in sales for the first time. While many celebrities have tested the waters in the beauty aisle, the levels of success and being able to stand out in an overcrowded space vary brand to brand.
In this latest report, NielsenIQ, Dash Hudson, CreatorIQ, and Spate join forces to bring you a comprehensive analysis of the celebrity beauty landscape. The report blends together these various data sources to create a unique segmentation based in key benchmark metrics. Celebrity beauty is a unique segment in the category and this analysis will help you keep a pulse on this growing trend.