2024 Beauty & Wellness Innovation

NielsenIQ highlights the importance of innovation

At NielsenIQ, we know that innovation is crucial to brand success and business growth. In fact, innovation success is a strong predictor of brand growth. When innovation sales grow, brands in the personal care sector are 2.5x more likely to grow overall sales, compared to brands with stagnant or declining innovations. 

In this latest report, NielsenIQ, highlights the importance of innovation to the category and showcases key trends.