How the LGBTQIA+ Consumer shops beauty and personal care
NielsenIQ dives into the trends of the LGBTQIA+ beauty buyer
The LGBTQIA+ beauty buyer accounts for 7.6% of the beauty and personal care category buyers, but 6.0% of the category dollars. Brands have an opportunity to grow with this unique segment.
In this latest report, NielsenIQ, analyzes the trends of the LGBTQIA+ beauty consumer and highlights the importance of this cohort to the category.