Analysis
Unlock the WHY behind the BUY
Increase your market share with a 360-degree view of your consumers
Mapping the consumer of tomorrow
Consumer behavior is evolving faster than ever, driven by ongoing economic shifts, rapid technological breakthroughs, digital transformation, and an increasingly fragmented retail environment. Today’s FMCG consumers face an unprecedented abundance of choice—not only from competing products but also through multiple buying channels. Securing consumer loyalty is now an urgent priority, as brand switching quickly becomes standard practice among shoppers.
FMCG brands need immediate access to accurate, up-to-date consumer behavior data and market share insights to adapt and stay ahead of the competition. Key consumer trends like convenience, health & wellness, and sustainability are reshaping purchasing decisions in real-time. Ignoring these trends is not an option; brands must act swiftly and strategically to leverage these insights effectively.
Moreover, the explosive growth of social media and rapid integration of emerging technologies, such as artificial intelligence (AI), continue to redefine consumer expectations and shopping behaviors. FMCG brands that lack current market share data and consumer behavior insights risk losing ground rapidly in a marketplace defined by constant disruption and evolving demands.
Investing in comprehensive consumer behavior and market share data is essential. Such data empowers FMCG brands to pinpoint shifting preferences, identify competitive threats, and seize market opportunities immediately. Staying informed and responsive is critical to securing and expanding market share in today’s fast-paced FMCG landscape.
Decoding the diverse consumer behavior
4X
the number of times Filipinos shop more than other Asia Pacific countries
20%
of Singaporeans have reduced caffeine and sugar intake citing health concerns
22%
more spend comes from omnishoppers in Hong Kong compared to those who only shop offline
30%
of Indonesians join a membership to benefit from retail promotions and gift prizes
Get the most complete and clear consumer intelligence for your strategies
Why NIQ?
We offer companies valuable insights into not just what consumers are purchasing, but why they make these choices, who is purchasing, how they perceive brands, and the factors that drive their loyalty. With meticulous coverage across every path, touchpoint, and demographic, Consumer Panel Services offers unparalleled detail, ensuring your brand connects seamlessly with the diverse and dynamic landscape of today’s consumers. This deep understanding is essential for category managers, sales, consumer insight, and marketing professionals, to help tailor their products, services, and marketing strategies to the shifting preferences and expectations of their audience.
Forecast trends. Drive innovation.
Stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.
- Track your shoppers over time
- Survey and segment shopper groups
Get a comprehensive view of household spending with key purchase indicators like brand penetration (how many people are buying your brand, how does it compare to competition) and purchase volume/ spend per household by occasions (number of trips and frequency of purchase, basket size, etc).
Answer key business questions using Consumer Panel Services
Sales Diagnostics
Why are my sales increasing/ decreasing?
Shopping Preferences
Where do my buyers shop?
New Customers
Is my product bringing in new buyers?
Competitive Assessment
What other brands do my buyers purchase?
Buyer Growth
Are the number of buyers increasing/ decreasing?
Share of Wallet
How well am I satisfying my buyers’ needs?
Demographics
Who are my buyers?
Loyalty
How loyal are my shoppers?
Pricing & Promotions
Is my pricing/ promotion bringing in new buyers or impacting brand image?
Category management & Path-to-Purchase
What factors are influencing my buyer’s purchase decisions?
Campaign Effectiveness
Is my campaign resonating with my audience?
New Innovations
What gap is my product filling in the market and where’s the opportunity?
Want to understand the why behind the buy?
Get accurate and reliable consumer insights to tailor your strategies for growth. Book a meeting with us to learn more about NIQ Consumer Panel Services.
CPS + RMS = Deep Insights to Win
Leverage the synergy of Consumer Panel Services (CPS) and Retail Measurement Services (RMS) to get a more accurate, stable, and layered understanding of what is needed to win consumers.
Insights at Your Fingertips
Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval.
Industry Pioneers at Your Service
Benefit from our long-standing expertise in the FMCG industry to get insights that drive real world results.
Data You Can Rely On
Our rigorous data collection and analysis ensure accuracy and reliability, making us a trusted partner in consumer insights.
Use case
Confectionary brand tackles share loss with switching analysis
A leading confectionery brand in Australia sought to improve performance across key retail channels by leveraging data-driven insights to optimize pricing, assortment, and promotions. Through our panel data they noticed that their brand’s chocolate sales made up 7.5% of the total category sales but they were underperforming in Retailer X. Shopper attrition and decline in spend was the main reason for this, with fewer buyers returning and the drop in spend per trip at Retailer X – suggesting issues with pricing and assortment.
Gap to opportunity – While market data suggested an expected 48% share, the brand only had 38% share, highlighting a clear growth opportunity.
With NIQ’s panel data the brand analyzed contemporary demographics and purchasing behaviors and noticed that their existing consumers were switching brands and going to competition. Armed with this insight, they optimized their pricing and assortment to address key gaps in Retailer X and other underperforming retail banners. They also strengthened their presence in emerging retail channels while maintaining supermarket dominance. Panel data helped the brand understand where they were losing share to develop a program to arrest the share loss.
