The great retail reset
The retail landscape is transforming faster than ever before with disruptive forces like inflation and supply chain delays, along with changes in consumer behavior. In an increasingly fragmented retail ecosystem, CPG manufacturers and retailers are dealing with making decisions and taking fast action on a new set of omnichannel measures.
The data you choose as your source of truth and transforming it into actionable insights has never been more critical. Likewise, modernizing the supplier collaboration model to harness customer data and leverage cutting technology to deliver sustainable growth will be the differentiator of who comes out ahead going forward.
New omnichannel measures:
Omnisales: Comprehensive sales and shares.
Amazon insights: Levers that help to improve conversion.
Digital shelf: E-commerce optimization at scale.
Omnishopper: Understanding of today’s consumers to inform omnichannel strategy.
Do you know the opportunities that lie ahead for your business?
The next era in supplier collaboration:
Retail analytics: Collaborate end-to-end with transparency and powerful predictive analytics.
NielsenIQ activate: One integrated, self-serve platform that enables CPG manufacturers and retailers to collaborate with the right offer to the right customers at the right time.