The most accurate, widely accepted assessment of CPG brands available anywhere

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Overall Score
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Enter the name of any CPG brand, and get their Overall Score, as well as the top performing and lowest performing scores in two of the four sales drivers that make up the NielsenIQ Brand Score.

The four main scores that make up an Overall Brand Score are Pricing, Promotions, Assortment, and New Products; each of those is calculated using a wide variety of metrics.


See dozens of critical retail metrics in one number

NielsenIQ Brand Score is the truth set the CPG retail industry has needed for years to make unbiased assessments of a brand’s performance. In one number, manufacturers, retailers, analysts or investors can see dozens of critical retail metrics distilled into an easily digestible number and letter score.

Brand Scores are based on NielsenIQ data, specifically retailer measurement data enhanced by NielsenIQ price elasticity and promotion effectiveness models. Brand Score not only does the data analysis heavy lifting for you, it is also the most accurate and most widely accepted assessment of CPG brands available anywhere.

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Learn more about NielsenIQ Brand Score

Like any broad-based assessment, Brand Score is context-dependent. It can change over time and will also be different depending on category and market. Talk to the data experts at NielsenIQ and see the rest of your Brand Score, and learn more about how you can leverage it to drive sales and gain market share.