iPhone16 Launch Analytics from NielsenIQ
Get our industry-leading iPhone sales data, designed to provide you with unparalleled insights into the current market dynamics.
The NIQ/GfK Wireless Components team will provide notable findings from teardowns as they become available, with a more comprehensive analysis and the expected impact to 3Q/4Q sell-in within the OCT-24 monthly release.
Get crucial insights into model-level sell-out data and supply changes, augmented by timely delivery data for greater market transparency.
With the combination of the GfK and NielsenIQ data assets, we’re set to have our strongest coverage of Apple ever.
or connect with a data specialist by emailing valerie.hoffman@nielseniq.com
Upcoming Releases:
SEP 9th: iPhone Flash Update (Launch event details / iPhone 16 series expectations)
SEP 19th: Handset Data Update (China AUG monthly data)
SEP 30th: iPhone Flash Update (Launch weekend iPhone 16 sales)
OCT 7th: Handset Data Update (First 9 Days of sales)
OCT 14th: iPhone Flash Update (First 16 days of sales)
OCT 21st: Handset Data Update (First 23 days sales; China and developed market SEP monthly data)
OCT 28th: iPhone Flash Update (First 30 days of sales)
Here are some of the key iPhone 16 topics that NIQ / GfK will be monitoring:
How will Apple Intelligence impact the component design?
What will the overall RF content share look like?
What upgrades will come to the camera?
How will updated Wi-Fi impact suppliers?
Throughout the launch NIQ/GfK will track iPhone 16 series sell-out at the SKU level across 30 countries weekly and nearly 60 countries on a monthly basis, via NIQ/GfK’s proprietary point-of-sale dataset.
- This data will be particularly helpful in China, W. Europe and Japan.
- During the iPhone 15 cycle, NIQ/GfK was quick to spot initial weakness in China that was offset by flagship strength in W. Europe and Emerging Regions.
- In the weekly reports NIQ/GfK will track model-level sell-out and the portfolio mix, ASP, brand share changes, average storage capacity and supply through changes in number of retailers and delivery times.
- This year, NIQ/GfK’s delivery time tracking is bolstered significantly by the inclusion of data from NIQ legacy data which directly tracks the time when an order is placed and when it arrives at someone’s door.
- NIQ/GfK will also provide an Apple launch specific Excel deliverable, which shows the model-level sell-out data by week.
- Below is an example of the data tracking for the iPhone15 model
