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iPhone16 Launch Analytics from NielsenIQ

The iPhone 16 launched at the September 9th Apple event, with sales for the series to begin September 20th, in-line with the typical launch cadence.

The NIQ/GfK Wireless Components team will provide notable findings from teardowns as they become available, with a more comprehensive analysis and the expected impact to 3Q/4Q sell-in within the OCT-24 monthly release.

📱 This year’s event is no exception, and the NIQ/GfK Wireless Components team will share key findings from teardowns as they become available for those who register in advance.

With the combination of the GfK and NielsenIQ data assets, we’re set to have our strongest coverage of Apple ever.

or connect with a data specialist by emailing valerie.hoffman@nielseniq.com


Upcoming Releases:


Here are some of the key iPhone 16 topics that NIQ / GfK will be monitoring:


Throughout the launch NIQ/GfK will track iPhone 16 series sell-out at the SKU level across 30 countries weekly and nearly 60 countries on a monthly basis, via NIQ/GfK’s proprietary point-of-sale dataset.

  • This data will be particularly helpful in China, W. Europe and Japan.
  • During the iPhone 15 cycle, NIQ/GfK was quick to spot initial weakness in China that was offset by flagship strength in W. Europe and Emerging Regions.
  • In the weekly reports NIQ/GfK will track model-level sell-out and the portfolio mix, ASP,  brand share changes, average storage capacity and supply through changes in number of retailers and delivery times.
  • This year, NIQ/GfK’s delivery time tracking is bolstered significantly by the inclusion of data from NIQ legacy data which directly tracks the time when an order is placed and when it arrives at someone’s door.
  • NIQ/GfK will also provide an Apple launch specific Excel deliverable, which shows the model-level sell-out data by week.
  • Below is an example of the data tracking for the iPhone15 model

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